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Hiding products can be an essential part of a wholesale business, especially a wholesale business that also caters to retail customers. If retail customers are shopping on your site, you may not want those visitors to have access to the same products or collections as your wholesale customers. This is where Wholesale Club’s Product Visibility feature comes in! Below, let’s look at a few examples of when a feature like this can come in handy.
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Hiding products and collections from retail customers
If you sell socks, you might have individual socks for retail customers to purchase, but you may also have products or collections in your Shopify admin representing bundles or packs of socks (sometimes referred to as "case-size products") that are only available to wholesale customers. By setting up a Product Visibility rule targeting your cased-sized products, you can make sure those certain products are only visible to your tagged wholesale customers.
Using Product Visibility to hide case-sized products or collections from retail products makes it simple to keep track of inventory for retail and wholesale customers! Inventory for your case-sized products will be tracked separately in your Shopify admin from your retail products.
Hiding products and collections from some of your wholesale customers
It's common to have different tiers of wholesale discounts for different customer groups. In addition to this, you might also have products or collections in your inventory that are only for purchase by certain wholesale customer groups. By setting up different Product Visiliby rules for any of your wholesale groups which you want to have exclusive products for, you can control which products are seen by each of your wholesale groups when they log in. Below, let's take a look at how you'd set this up.
In your Wholesale Club dashboard, you'd first have some wholesale groups set up like this:
Wholesale tag: "Gold"
Discount: 25% off case-sized candles and case-sized essential oils
Wholesale tag: "Silver"
Discount: 20% off case-sized candles
Once your wholesale groups are set up, you'd create Product Visibility rules like this:
Product visibility rule 1: target wholesale tag "Gold"
Selected products: case-sized candles and case-sized essential oils
Product visibility rule 2: target wholesale tag "Silver"
Selected products: case-sized candles
With the above setup, wholesale customers tagged with "Gold" have access to case-sized candles and case-sized essential oils, while wholesale customers tagged with "Silver" only have access to case-sized candles. Setting up rules like this can also work well if you have a loyalty customer group with access to exclusive products!