The BOGO offer lets you offer a product or set of products at a discount when qualifying items are added to the cart.
Check out the video below for an overview of this offer type, and keep reading for step-by-step instructions.
Step 1: Name your offer
Each offer requires a Name before you can save, so use the provided field to add a title for the offer. Later on, you can search for this name among your other offers for quick access.
Step 2: Set up the BOGO offer
Trigger
Set the product (or products) that need to be added to the cart to activate the offer. You can choose a single product, multiple products individually, collections or specific variants.
Use the Quantity selector to set the minimum amount of selected product(s) needed for the offer to activate.
Offer
Set the product or products offered when the criteria of the Trigger are met. Similar to the Trigger, you can select individual products, multiple products, individual collections, multiple collections, or specific variants for the Offer.
From our blog:
"You want to offer products that complement each other. For example, offering two pairs of winter boots in a BOGO may work, but you could be more successful offering the boots with laces or thick socks."
Read more
Discount
Select a discount to offer using the Choose discount dropdown. There are three different options when setting your discount:
New price: Set a new price for the products in the offer. Example: Buy 2 T-shirts and get a third T-shirt at a new price of $14.99.
Discount percentage: Set a percentage-based discount for the offer. Example: Buy 2 T-shirts and get a third T-shirt at 50% off.
Discount amount: Set a dollar-based discount for the offer. Example: Buy 2 T-shirts and get a third T-shirt at $10 off.
Step 3: Set your offer limit and popup option
You can choose to set an offer limit. This is the maximum number of times the offer can be redeemed in a single order.
You also have the option to show a popup in the cart, allowing customers to add the offer item(s) to their cart directly.
Step 4: Toggle sale badges and edit offer messages
Turn sale badges on or off using the toggle. Click here for more information on customizing sale badges.
Enter text for your BOGO offer's notifications in the BOGO message section. Use the provided fields to customize the Initial message, Progress message, and Success message.
The Initial message will show on qualifying product pages, or when a qualifying product is added to the cart. The Progress message will show in the cart once the criteria for the offer have been met or as a popup if this option has been selected.The Success message will show once the offer product has been added to the cart and the discount has been applied.
If you've targeted specific variants in your offer, make sure this is reflected in your messages.
Step 5: Set up your offer availability
The Availability section lets you create a schedule for your offer and allows you to choose who can take advantage of your offer. Click here to learn more about offer availability.
Step 6: Preview your offer
After saving your offer, click the eye icon in the Ultimate Special Offers dashboard to preview the offer on your storefront.
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